Is Your Website Optimized For The Search Engines?

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The most important function of your website is turn visitors into customers.  In our last article we talked about the importance of having a well desiged mobile website.  So you should already know the importance of having a well designed website that converts.  But, if you don’t have any visitors to convert into customers, then it defeats the purpose.

You need to have your website ranking on the first page of Google when your potential customers search locally for your services.  Now, there many different factors in your website ranking on the first page of Google, but making sure your site is optimized for the search engine is one of the most important.

Let’s talk about how to optimize your website so Google knows to show your site in your local city. 

The first and most important thing you need to do for your on-page optimization is have your keyword in the title of your website.  For example, if you are a plumber in Cleveland Ohio, the title of your website should be something like this “Cleveland Plumber”.  This lets Google know that your site is about plumbing in Cleveland.  I’m just using Cleveland as an example but you would just simply replace Cleveland with your city.

The next step you need to take is to have “City plumber”  in the content of your website.  So somewhere on your home page you need to that mixed in.  It’s important that it looks natural.  Putting that keyword phrase in a paragraph for example would look natural.  The key with this is to only have it once or twice.  If you put “City plumber” too many times on the homepage, it will look spammy and you will be penalized for that.

Next, add an image to the page and make the title of the image “City Plumbing”.  Having an image is another way to let Google know what your page is about.

Now there is a lot of off page factors that go into your ranking, but if you don’t get the on page factors right, nothing else will matter.  Once you have your on page set, it’s time to start working on your off page going.  For more information on off page optimization, you may want to check out the Hawaii SEO Expert.

Thanks for reading,

Dave – Managing Director

The Importance Of Mobile Web Design For Maui Businesses

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If you own a business in Maui, HI, it’s never been more important to have a mobile website. Even though Maui is a small island, having a strong web presence is essential for your businesses success. There are still more than 3 quarters of personal and small businesses on Maui that do not have mobile friendly websites.

I was recently on vacation with my family on the beautiful island of Maui and I was surprised at how many business did not have a mobile optimized website.  Some of these businesses were big activity companies that thrive on new business.  So, I wanted to write this blog today to go over some of the major reasons having a mobile optimized website is crucial for your business.

4 Reasons You Need A Mobile Friendly Website

1. It’s now required by Google to have a mobile optimized website in order to be shown in the search results. This can effect your business two ways. If your website is ranked on the first page of Google when someone searches for your products or services, you will lose those rankings and no longer show up on the first page. If your website is not ranked on the first page, you will not be able to get it ranked if it’s not mobile friendly. Since Google is now the #1 resource people use to find local products and services, you want to make sure your customers can find you and you will need to make sure you have a mobile friendly web design.

2. 82% of all Internet searches come from mobile devices. You only have 10 seconds (I think it’s actually less) to capture a website visitors attention. If they get to your site and they have to pinch and zoom just to read the information they are looking for, they are going to hit the back button and go to a website that’s mobile friendly. You can literally be losing customers as we speak if they have to work just to find information on your website.

3. Not having a mobile friendly website can actually hurt your image. Everyone is mobile now. By not having a mobile optimized site, potential customers will assume that your business is outdated. Recent studies have actually shown that more than have of consumers would actually not recommend a business with a poorly designed website.

4. Research has shown that you will actually convert more visitors to buyers if your website is easy to use and mobile optimized. Turn the tables for a second and think about this… you are searching for something on Google. You are using your phone and you get to a site that is not optimized for mobile. You are most likely going to go to another site rather than try to pinch and zoom your screen trying to read it. Well, your potential customers are going to do the same thing. So people are more likely to spend money with your business if your website is mobile friendly.

There are so many reasons to have a mobile friendly website. The 4 reasons I listed here are by far the most important ones. It’s also important to remember that most web traffic on Maui is from tourists, which means they are coming from a mobile device. Finding the right Maui web design services to make your website modern and mobile optimized is something you should be doing as soon as possible.

Whether you like it or not, our world is changing and mobile is the way of the future. Adapting to the new technology is essential in order for your business to thrive. Make sure you aren’t left behind when it comes to your online presence.


Managing Director at SHG

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