If you own a business in Maui, HI, it’s never been more important to have a mobile website. Even though Maui is a small island, having a strong web presence is essential for your businesses success. There are still more than 3 quarters of personal and small businesses on Maui that do not have mobile friendly websites.
I was recently on vacation with my family on the beautiful island of Maui and I was surprised at how many business did not have a mobile optimized website. Some of these businesses were big activity companies that thrive on new business. So, I wanted to write this blog today to go over some of the major reasons having a mobile optimized website is crucial for your business.
1. It’s now required by Google to have a mobile optimized website in order to be shown in the search results. This can effect your business two ways. If your website is ranked on the first page of Google when someone searches for your products or services, you will lose those rankings and no longer show up on the first page. If your website is not ranked on the first page, you will not be able to get it ranked if it’s not mobile friendly. Since Google is now the #1 resource people use to find local products and services, you want to make sure your customers can find you and you will need to make sure you have a mobile friendly web design.
2. 82% of all Internet searches come from mobile devices. You only have 10 seconds (I think it’s actually less) to capture a website visitors attention. If they get to your site and they have to pinch and zoom just to read the information they are looking for, they are going to hit the back button and go to a website that’s mobile friendly. You can literally be losing customers as we speak if they have to work just to find information on your website.
3. Not having a mobile friendly website can actually hurt your image. Everyone is mobile now. By not having a mobile optimized site, potential customers will assume that your business is outdated. Recent studies have actually shown that more than have of consumers would actually not recommend a business with a poorly designed website.
4. Research has shown that you will actually convert more visitors to buyers if your website is easy to use and mobile optimized. Turn the tables for a second and think about this… you are searching for something on Google. You are using your phone and you get to a site that is not optimized for mobile. You are most likely going to go to another site rather than try to pinch and zoom your screen trying to read it. Well, your potential customers are going to do the same thing. So people are more likely to spend money with your business if your website is mobile friendly.
There are so many reasons to have a mobile friendly website. The 4 reasons I listed here are by far the most important ones. It’s also important to remember that most web traffic on Maui is from tourists, which means they are coming from a mobile device. Finding the right Maui web design services to make your website modern and mobile optimized is something you should be doing as soon as possible.
Whether you like it or not, our world is changing and mobile is the way of the future. Adapting to the new technology is essential in order for your business to thrive. Make sure you aren’t left behind when it comes to your online presence.
Managing Director at SHG